URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication.
It’s time to revolutionize our approach to SEO
Search engines are invested in providing users a great mobile experience. Make sure that
your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to.
Monitor the evolution of your search engine rankings
Write locally oriented content: It’s one of the best things you can do to improve local rankings. Standard SEO advice
is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO.
It’s easier when you look at an example
With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. SEO is alive and well, and its just as powerful as it ever was.
Gaz Hall, an SEO Expert from the UK, said: "Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals."
Some keywords don’t deserve their own page
Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. You may usually
think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites.