It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you’re brand new to SEO, I can imagine your head is probably spinning at this point. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears.

Don't go overboard at the risk of being badly penalized

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). Optimisation measures can be applied Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to your own site with dedicated plug-ins which you can download and install for free within WordPress. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. It’s imperative to first examine which search engine optimization areas will need oversight for an SEO program.

Facts about dynamic pages that will make you think twice

Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Avoid dated domain naming techniques like replacing words with numbers. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors.

Wait. Is SEM really that simple?

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Gaz Hall, a Freelance SEO Consultant, commented: "High-quality, timeless content performs better in search engines than short-lived articles."

Why has html been so popular?

Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Often, I'm always amazed by the agility of Oxon AA on this one. your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress.