Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Make the content flow easily to keep people intrigued and reading. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms
Focus on doing the right thing and helping Google do its job
Top-ranking webpages in Google have shorter URLs. Search engines typically prioritize
site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites.
What Are Keywords, and Why Do They Matter?
Inbound links can come from your own website (linking from one page to another) or other web properties you control. At the heart of
it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. You should see improvements in website traffic, a key indicator of progress for your keywords.
Snappy results and SEO
Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. Gaz Hall
, an SEO Expert from the UK, said: "Contextual link building is the quickest way to boost your site’s search performance."
How much time and effort are you putting into an SEO campaign?
Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. On the internet, you
can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Search engines have made it clear: a vitally important part of the future of search is “rich results.” It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course.