Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. In a Searchmetrics 2016 study into ranking factors, there was an “extremely …

With so much crap content on the web, Google doesn’t want to waste space indexing it. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content …

That’s easy. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and …

In these cases, you’ll see very few competitors to benchmark against. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web …

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and …

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Maybe this campaign was your baby? Broken links affect site experience, and, say it out loud, Google …

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Optimizing your images gives your website an additional chance to be found via image search …

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product …

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

What if your competitor is way more descriptive and helpful? There is a chance that you already have evergreen content on your blog. The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. They go the distance, train, research their enemies’ capabilities, properly …

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also …

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. The ‘no-follow’ breaks the connection you are trying to make between …

Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. How you should do SEO? CSS errors could also impact search …

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it …

Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social …

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship …

The key to boosting visibility and SEO is staying active. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in …

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Seed keywords are the foundation of your keyword …

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Conventional wisdom has been that 301 redirects only pass about 85 …

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. If everybody is linking people from their sites to yours, your site must thus offer …

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we …

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind …

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Utilise existing relationships …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for …

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online operation into a new market? Want to ensure that your website is ready for a …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Keyword selection is the starting …

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Every SERP is unique, even for search queries performed on the same search engine using the same keywords …

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the …

the title tag will usually appear in the first line of the results.

Finding Expired Domains For Pay Per Lead Marketing

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If you have different sections of your …

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You …

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …