Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. In a Searchmetrics 2016 study into ranking factors, there was an “extremely …

Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. My friend, if you want to get …

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. This can be a result …

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. As brands across industries continue to see the …

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

Not so fast. Thin content is content with little added value. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So …

Mobile users are spending more and more of their time on fewer platforms. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by …

With so much crap content on the web, Google doesn’t want to waste space indexing it. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content …

House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. You cannot …

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill …

You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Rather than evaluate all results on the page at once, we first evaluate a …

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. In 2013, Google announced an update to its algorithm that became …

That’s easy. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and …

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it’s been updated several times since its initial launch, most recently in September of 2014. If you use an image without the proper accreditation, then you could …

In these cases, you’ll see very few competitors to benchmark against. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web …

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Even then, the first three spots in the search …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them …

SEO gives opportunities of substantial levels of free advertising; You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Keyword-based titles help establish page theme and …

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

Remember the last time you wanted to find a place to eat or solve a problem at home? Ask for references or get a case study to determine if the service is legitimate. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking …

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Your SEO efforts are really only as good as the …

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely …

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. We recommend a minimum of 300 words per page as a rough guideline …

Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. The internet gets the most angry when it feels lied to. A successful search acquisition strategy involves more than just someone at the company …

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. If you have the exact match domain name, search engines will give …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and …

Search engines also don’t espouse that the sky is blue. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. One thing’s for sure though, Google is getting smarter. It’s now …

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. There are several main types of search behaviour when it comes to online retail, and you need to make …

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. You …

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. Links and more commonly …

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Maybe this campaign was your baby? Broken links affect site experience, and, say it out loud, Google …

There are more than 13 billion online searches every month. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. While there are not any tools that can tell you if your content is thin …

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Optimizing your images gives your website an additional chance to be found via image search …

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Keyword selection is the starting point of the small business SEO …

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product …

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …