One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keywords are usually broken up and grouped based on the number of words within the query …

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Know where and how to use keywords in your content for maximum searchability. All backlinks are not created equal …

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Web pages must contain a minimum number of words, feature targeted keywords and …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. The search engine crawler analyzes the raw HTML form of a web page. If you want …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Truly though, having a blog with built-in social sharing and as-you-type SEO …

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Your content needs to come together in such a way that it shows a search engine that you are …

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search …

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. A great way to boost your …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs PageSpeed Insights is a powerful tool to analyze the performance of your …

Another tip is to make sure you do your research and examine which terms to target before you set out. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it …

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you …

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 95% of the U.S. Internet browsing population accesses …

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. The best ways to get do follow links is the …

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Creative, interesting, and informational …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind …

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. A simple seo rule – use keywords …

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first …

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Use sub-directories rather than sub-domains when …

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Utilise existing relationships …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Visual content is …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for …

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Consider dropping a link back to your main website in any other websites you may be running …

When done well, content marketing can contribute to boosting a site’s position in search rankings. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. In many cases, the higher you are on page one …

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Expanding your online operation into a new market? Want to ensure that your website is ready for a …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. Keyword selection is the starting …

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Every SERP is unique, even for search queries performed on the same search engine using the same keywords …

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first …

People spend very little time engaging with content. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. SEO moves fast. It …

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Scan through your website and make a list of all the relatable keywords.Then, make …

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the …

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Most content creators go for the big, obvious one and two keyword …