What if your competitor is way more descriptive and helpful? There is a chance that you already have evergreen content on your blog. The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. They go the distance, train, research their enemies’ capabilities, properly …

Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also …

A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. The ‘no-follow’ breaks the connection you are trying to make between …

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when …

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to …

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

Original Content Is King, they say. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other …

Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. All sites require inbound links to get recognized by search engines. It’s rare these days that you …

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Google does not like automation when it …

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. With top-notch content, visitors get more meaning because their issues …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Having a sitemap for your website plays a crucial role in SEO. It …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. So if the image is decorative, keep it out the way - either make it …

Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is …

Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. How you should do SEO? CSS errors could also impact search …

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Content "machines" used to develop content primarily for search engines in an automated manner could …

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. When Google returns its search results, it produce two types of results: organic results and paid …

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start …

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or …

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results At …

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it …

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

It consists of all the information on all the web pages or websites that the search engine was able to browse. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Internal backlinks essentially connect …

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. With the rise of the mobile device, more and more individuals are searching on the go. Search engine algorithms are continually updated to produce better results. Rankings are currently in turmoil, with …

There are hundreds of factors that are involved when search engines rank websites in an organic search. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content …

Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social …

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. If I can tell this, so can Google. Link outreach …

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you're trying to get links from …

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and …

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You need to build content promotion into your content. This is the foundation …

The way in which consumers search with be noticeably changed by digital assistants. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Don’t be …

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Most companies use SEO to increase website traffic, which in turn, increases revenue. When URL parameters are generated using …

It’s important to monitor the backlinks your site is accumulating In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Many businesses assume that they don’t need to worry about keyword …

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Content marketing is the process of developing unique …

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …