We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. SEO has tremendously grown over the …

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. In an …

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. As a rule of thumb, the easier you acquire a link, the less value …

Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. The higher your site ranks in the search engines the more visitors you will get from them. Search engines …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. There’s no point in creating new content if it’s not authentic enough to …

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Google defines duplicate content as large blocks of text used across …

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Links are the key to ranking well in Google, but what marketers …

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Your content needs to come together in such a way that it shows a search engine that you …

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links …

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. The way in which consumers search with be noticeably changed by digital assistants. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. There are …

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Every business needs a marketing strategy and so does a website. The best strategy to market any website …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically …

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! On average, the higher up page 1 the result is, the …

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Understanding and recognizing how …

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough …

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Google normally takes into account bounce rate …

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Paid links are another no-no, whether another site linking to yours, or on …

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Standard SEO advice is to keep the site architecture as flat as possible …

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a …

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! The job of an SEO specialist doesn’t stop with …

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the …

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link …

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Search engines want to show the best content based on context relevance …

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. If you execute …

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Get specific by taking a structured approach. It’s not …

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits …