Predicting Future Trends

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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Keep Your Company’s Online Content Creation Momentum Going

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship …

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Use your outreach skills

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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The goal for your pages

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive …

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Minimize Duplicate Template Content

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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As a general rule, nofollow links do not stand on their own

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings …

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Basic principles about HTML headings

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. As you know, back in the day we …

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Chew on that one for a while

The content needed to fulfill the intent of a search varies based on the type of intent. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by …

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Web 2.0 indexing - is it right for you?

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

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Broken Inbound Link Building Techniques

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Mobile SEO should always be a work in progress because there are always new …

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Widen the net with a wildcard search

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag You need to migrate your website from one host to another …

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Use Hashtags (Wisely) and Categorize Your Boards

The key to boosting visibility and SEO is staying active. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in …

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Link Reclamation

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Conventional wisdom has been that 301 redirects only pass about 85 …

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Contribute to the conversation

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Why should you invest time, effort, and resources on SEO?

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Community …

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Create Silos For Your Website

There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper …

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How Can Keywords Inform Your Content Strategy?

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If you are currently producing five articles a week …

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Leads are the lifeblood of a business

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still …

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Start mapping your SEO needs to pages

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

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Its true content is the reality of SEO

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we …

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Alert The Press And Make Them Link To You

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

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Closing the Loop

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website …

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Evaluate Your Site Speed

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Excessive link exchange ("Link to me and I'll link to you") or …

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What’s the Take-Away?

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Ensure your website is crawlable with the site:yourdomain.com search. Note the number …

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How to Use Google Plus to Get Better Rankings

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search …

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What effect does backlink indexing have?

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web …

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Targetting the wrong keywords

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Every SEO Plan Is Custom

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term …

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Made a website, but is not showing in the SERPs?

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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Get into your customers’ heads

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Technical SEO is an often misunderstood discipline …

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Why won’t people engage with my content?

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. As you may well know, Google has altered and changed its algorithm majorly in the last …

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