For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of …

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits …

I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Monitor the …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

Having links from more popular websites carry more weight than less popular sites. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Links aren't everything in …

There's nothing like marketing in the minute. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and …

Find out which channels are driving traffic to your competition . Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to …

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. One of the recommendations I frequently give as an SEO consultant is to optimize …

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. A page consisting of just a few sentences is less likely to …

Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Organizations …

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on …

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a …

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Besides looking for established companies and Internet presences to learn from, you can also …

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. The addition of internal links – links from your own domain – to your content can be very …

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it …

Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and …

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Stop using keywords in your URLs. Why? Because if you don …

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types …

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a …

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. An authority website doesn’t necessarily have to be one of the …

Search is the #1 driver of traffic to content sites, beating social media by more than 300% A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. We use keyword research to identify potentially …

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). You can initiate a productive …

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Using SEO best practices should be a part of your foundation when it comes …

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

A so-called website blocker is something that prevents search engines from accessing the site Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Google is pretty good …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The strategies used to drive traffic to an ecommerce website …

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. How powerful is your domain name? How well does it rank in those all-important search engines? The measure …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Links from a diverse range of …